Google’s Official Search Engine Optimization Guide

Please see the full PDF here

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Opportunities for SEO Service Provision

To be a successful website designer with great demand for your services, you need to be able to able to translate the services a good looking website to one that have high number of hits. This is why many clients are turning to SEO firms to provide them with this service. This is of course an indication that as a website designer, you can take on this opportunity and be a one stop service provider.

For seasoned web developers, you already must know that the most money in web business is not in the development and hosting of website, but in SEO. Those who manage websites for ecommerce have even a greater role to play in search engine optimization.

SEM

Search engine marketing ( SEM ) is therefore a terminology that is becoming commonly used. It simply means that you optimize the website domain name and the texts to allow the search engines can easily find your website. This will involve designing the website with SEO in mind. The other point to consider is search engine submission. This is how to get your website to be listed by the search engines so that it can be found. This may involve a broker or you can directly submit.

SEO Firm

A reputable SEO firm is one that is able to provide all these services and ensure that they are effective. They should also be able to provide support services to the website owner. Additional services required often include search engine online reputation management. For a website that has blogging facilities, the need for online reputation is even greater. These are therefore opportunities for website designers to be able to increase the range of services and remain most attractive. Search engine marketing is therefore a grand opportunity if you are an emerging web designer.

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Cost-effective SEO Services – How to Provide

Website are only useful if they attract several users or hits. This is made possible by optimizing your website such that the search engines can find the site. Web designers know that this is a growing area of interest and pays better than the traditional web development and hosting.

For web designers who also double up as SEO service providers, the challenge is in how provide affordable SEO services. The most competitive SEO services providers must be able provide a quality yet affordable SEO services.

One of the best known companies providing this service are the Ferrowtech - SEO in Northamptonshire area. One secrete that you will realize when you study this firm, is the fact that they keep generating new products that meet market needs. In internet or SEO business, innovation is the most important ingredient. This should not however compromise the cost.

Determining cost is dependent on several factors. One of these factors is the clientele itself. There are those who really do not mind about the cost as long as the quality is the best. There are those who are cost sensitive and do not mind what quality is offered. The clientele that you need to attract and keep are those who demand both quality and affordable price. These can only be won over by the innovative business practices that cut down on cost. Affordable SEO must therefore thrive on innovation. You can only stay ahead of the the pack like the companies SEO in Northamptonshire.

Affordability is therefore just but an illusion. It all depends on what the customer perceives as being the value for the money. Another way of offering competitive price or affordable services is by having simple and cheap aftersales services. This could be as simple as online services that may not require traveling; all you would need is dedicated FAQ section with online support team. This may make the costs charged for the actual service seem low even when they are high.

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SEO software

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Search engine optimisation (SEO) consists of 2 main elements 1) onsite SEO or onsite SEO and 2) offsite SEO or link building. Google places more emphasis on offsite optimisation than the other search engines making offsite SEO very important.

Quality of links to a website are much more important than the quantity. You will rarely see a website in 1st position on Google have the most number of links! A website linking to your site is like a vote. The better quality of votes the better for your search engine positioning. Furthermore increasingly with offsite SEO 1 way links and not reciprocal links are much more powerful. Google considers a reciprocal link (you link to a site and they link back to you) as an attempt to manipulate its search engine rankings and does not carry much favour with this activity any more.

What is a ‘decent’ link?

There are 2 main considerations:

1. Relevance – Having a link within a site or page that is relevant to the context of your product/service is weighted highly. E.g. if you wanted to appear top of Google for phrases such as ‘nokia 2410 mobile phone’ then having a link to your site within a review about this phone would be very helpful. Having a link on a page about pig farming wouldn’t be very useful for example.
2. Importance and page rank of the site linking to you – All sites have a Google ‘page rank’. The exact way this is calculated is not known to anyone except Google but it is thought that it is an indicator of how ‘important’ a site is. Generally if a site appears to be an established authority on a particular subject and has lots of similar/authority sites linking to it then the site is likely to have a very good page rank.

Given the above 2 factors a quality, well planned offsite SEO or link building campaign is important to achieve top Google positions. Paying £50 for an ‘SEO Guru’ to achieve 500 links is therefore obviously a complete waste of time and this kind of service should be avoided!

How do achieve high quality links?

All campaigns are ongoing and billed monthly. Achieving quality links in month 1 then not achieving anymore for 6 months simply tells Google in month 1 you were important and months 2-6 you aren’t so important!

There are a number of ways which we can gain quality links to your site:

• Submission to the major directories which you don’t already have coverage on.
• Article/press release writing and submission to relevant content/news sites. This is very powerful offsite SEO as your link is contained on sites/pages with lots of keyword rich content e.g. being a watch retailer and having a link on a website about pig farming is weighted much less than having a link on a site about watches. It is likely that the articles are going to be used as content on other sites therefore extending the benefit.
• Social/business media networking. Contributing to content and discussions on keyword relevant sites is also very valuable. For example participating in a forum about your service/product with a link/s back to your site is very beneficial.
• Site targeting – we can identify relevant websites, perhaps suppliers or clients, which may well place a link on their site. We will also look at who are linking to your high ranking competitor’s sites and see if we can obtain links from the most relevant ones.

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Hiring an SEO expert is also built on the foundation of trust and high level of honesty. You would surely want the expert to be responsible, prompt and resourceful in his decisions. If the work done by him is effective you can get powerful exposure of your business/website online and reach out to millions of people worldwide. ROI (Return on Investment) is a big criterion behind any business decision and the choice of a SEO expert is also dependent on this factor to a great extent. Effectively using SEO services can minimize your other marketing costs like, promotional costs, etc. and can help you to strike up a rapport with your customers very quickly. A proper and extensive analysis of your website is the initial step that any SEO services provider would undertake before starting on your website project

Choosing the right company for providing you the SEO services is not always easy. You need to do a bit of research yourself, refer to various online sites, blog posts and reviews, and perform background checks on the companies you are interested in. An ideal SEO expert would be the person who has the right balance of technical and artistic skills. For writing articles creativity is required and there are specialized content writers for this purpose. A versatile SEO expert would have multiple skills like creative copywriting capability, sound knowledge in effective coding, programming, development and an analytical acumen. The keywords need to blend in naturally with the content written and the article needs to have a link-back to the site in a search friendly manner.

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How Can These Sites Be Used in Conjunction with Social Networking Sites to Gain Exposure

Many people are not clearly aware of the difference that exists between a social bookmarking site and a social networking site.  Various content writers who are working on freelancing basis need to be aware of the sites that exist for the purpose of content promotion. The purpose of a social bookmarking site is to engage different users to participate in exchange of opinions and free interactions. These sites are better suited for marketing of links and articles, as compared to a social networking site. There are bookmarking sites like RedGage, Digg, etc. which egg on the readers to click on the fresh links and view the recommendations provided by other users.

The maximum efficacy of social bookmarking is obtained when the users take their valuable time to get acquainted with fellow members. There are sites which judge the popularity of an article from the number of votes that it receives from its readers/members. Hence it is important to stay in touch and know other users of the site. But in a social bookmarking site there are restrictions present on the number of items that can be posted by the users, which is a notable variation from the social networking sites like Facebook, Orkut, etc. Things that are popularly shared on these social bookmarking sites are articles and links. But videos, personal messages, or pictures are not generally present.

There are many poplar social bookmarking sites present like Digg, Twitter, Reddit, StumbleUpon, Fark, RedGage, Del.icio.us, Propeller, SheToldMe, etc. It is always worth to devote some time on a regular basis to the various social bookmarking or social networking sites existent.

What is meant by social networking?

Communicating and interacting with different individuals present online is achieved through social networking. Users first need to create their own profiles by providing photos, links to favorite websites, information pertaining to their favorite cuisines, personalities, movies, social causes, books, cultural activities, awareness programs, etc. Users have the capability to view the profiles of other people provided they are given access. One can connect with the different forums and also post comments in the community chat-rooms. There however exist characteristic differences between the various social networking sites. Sites like Facebook or MySpace covers a wide range of aspects related to personal and professional spheres of the users. LinkedIn is more focused on the aspect of making corporate or business relationships.

MySpace was originally initiated with the aim of connecting the music bands with their fans, but later evolved to a social networking site catering to the interests of the younger generation.  If a person wants to restore old connections with school friends then Classmates is a very helpful site present. There is another site with the name of Buzznet where people with interest in rock and pop music can share their views and express their opinions. In order to fruitfully utilize the efforts and time invested behind social networking, a person needs to utilize it for a specific purpose rather than mere self-promotion. Just posting links without interacting with anyone else does not serve any purpose. Also these sites provide a fantastic opportunity to gain exposure but hardcore marketing or sales is never advised. Instead one should concentrate on building long term relationships and establishing credibility. Then subtle soft-selling can be done alongside.

Nowadays SEO experts as well as various internet marketing specialists are trying to capitalize on the power of exposure and visibility that is inherent in the social bookmarking and social networking sites. There are many bloggers and freelancers who need to share useful tricks and tips and these social media sites serve as the perfect platforms.

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We all know that backlinks are very important for you website, in particlular for your PR. To find how to get backlinks simply read this article

Let us know if that worked for you

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